MNC, Winning in PRIME time, CLSA

MNCN is sitting in the PRIME position. The ad cycle couldn’t be better with
rising consumption & FDI driving competition. While the rate card
expands +15-20%, MNC’s cost base is largely fixed driving huge
operating leverage. We forecast 20% top-line & 40% bottom-line growth
in 2012. MNCN trades at a discount to consumer companies despite
higher operating leverage and being a beneficiary of competition. The
stock is one of key conviction calls – our TP implies 28% upside. BUY.